LEPAS to launch first Global Elegant Lifestyle Week in October
LEPAS will host its first Global Elegant Lifestyle Week from Oct. 18-24 in Budapest as part of the 2026 Chery International User Summit, bringing together first owners, partners and media from around the world. The event will spotlight the LEPAS L6 EV, new design direction and global user-led lifestyle content as the brand pushes its premium NEV strategy.
Why it matters: - LEPAS is using the weeklong event to turn car ownership into a global community experience, not just a product showcase. - The program is meant to connect users across markets and feed real-world feedback into the brand’s future design, technology and lifestyle direction. - The event also signals how Chery’s premium NEV brands are trying to compete on experience, identity and design, not only on vehicle specs.
What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24, 2026, in Budapest. - The event is part of the 2026 Chery International User Summit. - The gathering runs under the theme “TOGETHER IN ELEGANCE.” - First LEPAS owners, partners, industry media and other guests from around the world are expected to take part. - The event is designed as a platform for global users to share experiences, connect and co-create.
The details: - LEPAS says 2026 was the year its NEV products reached global markets, bringing first owners in multiple countries and cultures into the brand’s orbit. - The company is framing the week as a way to bring together different views on driving, technology, design and lifestyle. - The LEPAS L6 EV will join the Elegant Driving Global Journey for the first time. - That route will test the vehicle in real-world conditions on city streets, highways and winding mountain roads. - Media and user representatives will evaluate handling, comfort, range and smart technologies. - Test drives will also be available for the LEPAS L4, L6 and L8 models during the same period. - Selected participants will be able to try automated parking features, including Automated Parking Assist, Remote Parking Assist and Super Intelligent Valet Parking. - Super Intelligent Valet Parking is available on the LEPAS L8. - LEPAS says it aims to integrate technology naturally into daily life rather than spotlighting technology for its own sake. - The event will also introduce LEPAS’s first concept car, with a global premiere. - LEPAS will unveil its second-generation Panther Elegance design language. - The brand says the design direction spans sculpted lines, light and shadow, and future human-vehicle interaction.
Between the lines: - The program puts users at the center of brand building, which suggests LEPAS wants owners to shape how the market defines “elegance.” - The Global Elegant Lifestyle Week also works as a design and branding reset, giving LEPAS a stage to present a broader identity beyond vehicles. - By tying lifestyle stories to product launches, LEPAS is positioning itself as a cultural brand as much as an automaker.
What's next: - More program details and additional activities are expected to be announced soon. - LEPAS plans to keep expanding its global user engagement as it develops new products and design language. - The brand says participants may become “Global Elegant Lifestyle Partners” through cross-cultural dialogue and collaboration.
The bottom line: - LEPAS is betting that community, design and lifestyle storytelling can help define its premium EV identity as much as the cars themselves.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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